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[MV] 이달의 소녀 (LOONA) “Butterfly”




[MV] 이달의 소녀 (LOOΠΔ) “Butterfly”
LOOΠΔ [X X]
Coincidence meets coincidence in LOOΠΔ to make each other’s fate.
HeeJin and HyunJin are real-life friends while HaSeul is like the mother of the team. YeoJin is the youngest sister of all. The team expanded its cells by family-like relationships. The only foreign member and an android ViVi gets introduced to become LOOΠΔ 1/3.
ODD EYE CIRCLE was born at the opposite end. With the story of three moons gathering to form a full circle, Kim Lip, JinSoul, and Choerry decide to stand at the frontlines to save the world, under their slogan ‘Girl Front.’
Born in Eden the utopian land, LOOΠΔ / yyxy chooses to embrace the forbidden and leaves to find their own selves. Yves, the leader of yyxy, had “faith” in being born again with the song ‘new’. Chuu keeps her “hopes” up with her yearning towards Yves. Go Won “loves” her unique self. Olivia Hye shows “anger” towards the taboos of Eden. When all of their emotions gather, a Neoanthropinae genes of yyxy manifests.
All of the units meet with YeoJin to add to the addition, resulting in their first EP [+ +] to announce the start of LOOΠΔ. At the ‘First full Moon of the LOOΠΔ new Year,’ LOOΠΔ starts their two-two-dimensional fusion with [X X].
The intro track ‘X X’ foreshadows that the album is completed at the opposite side of where [+ +] is.
The title track ‘Butterfly’ contains LOOΠΔ’s irreplaceable unique concepts. Mixing softness with dynamics, the track takes LOOΠΔ to another level with new beats and drops never heard in K-pop before, along with electronic sounds and melody.
Shot in Iceland, Paris, and Hong Kong, the teasers of [X X] started on first of January to unravel the stories behind the universe of LOOΠΔ. Under the slogan of ‘For All LOOΠΔs Around the World,’ it spread worldwide, to all LOOΠΔs of the world.
LOOΠΔ causes a Butterfly effect through music for the listeners to gain courage, find oneself, and raise one’s voice. Anyone under influence, is another LOOΠΔ.
LOOΠΔ’s visual director DIGIPEDI toured around 5 countries from 5 continents for LOOΠΔ’s Butterfly effects to capture the freedom and courage of girl worldwide in the music video of ‘Butterfly.’
‘Satellite’ starts calmly, but as music flows and orbits, the layers stack to double the listeners’ excitement. ‘Curiosity’ is a dream-pop number that draws you in with its mysterious aesthetics.
‘Colors’ has the LOOΠΔ universe dissolved into the track, desiring for each other’s colors and dye each other to become love portrayed with a drop beat. ‘Where you at’ was a previously prepared track along with ‘one way’ of yyxy in LOOΠΔ the Ballad album. It is a pop-ballad song with melodies so powerful that the members of LOOΠΔ memorized the whole song with just one listen.
Additionally, in the limited edition of LOOΠΔ [X X] CD’s, the very first hints to the next album are hidden in two bonus tracks, to arouse more curiosity and anticipation.
LOOΠΔ collides fate into destiny to create coincidence.
이달의소녀 #LOONA #Butterfly #MV #BlockBerry #BlockBerryCreative
More about LOOΠΔ/
LOOΠΔ Official : http://www.loonatheworld.com
LOOΠΔ Instagram : https://www.instagram.com/loonatheworld/
LOOΠΔ Twitter : https://twitter.com/loonatheworld
LOOΠΔ Facebook : https://www.facebook.com/loonatheworld/
LOOΠΔ Official Korean Fan Cafe : http://cafe.daum.net/loonatheworld
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